Thursday, April 15, 2010
The Art Of Choosing: Review & Giveaway
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences.
About The Author:
Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at Columbia University, and a recipient of the Presidential Early Career Award. Her work is regularly cited in periodicals as diverse as Fortune and Time magazines, the NYT and the WSJ, in books such as Blink and The Paradox of Choice.
This book was a fantastic look at how and why we choose to do what we do. The author uses personal experience and a ton of research to show the reader the "science" between choice and freedom. If you want to understand why choices are made, then you will really enjoy this book. It is a fairly quick read and easy to read, and I highly recommend it.
BUY IT: You can purchase The Art Of Choosing on Amazon.ca and Amazon.com - it is also available through your favorite local bookseller.
WIN IT: Five (5) Readers will win a copy of The Art Of Choosing by Sheena Iyengar
TO ENTER: Head over to Hachette Book Group and tell me one book you would love to read
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GIVEAWAY OPEN TO U.S. AND CANADIAN RESIDENTS ONLY (NO P.O. BOXES)
GIVEAWAY ENDS MAY 1, 2010
GOOD LUCK TO ALL
***Thank you to Valerie @ Hachette Book Group for providing me with a complimentary copy of this book for the purpose of review on this blog****